FA Grassroots Strategy Launch

FA Launch New ‘A Thriving Grassroots Game’ Strategy

Clear Focus on Football’s Biggest Opportunities and Challenges

The Football Association have launched a new landmark national strategy to grow and develop grassroots football in England, titled ‘A Thriving Grassroots Game’, and their overall four-year strategy, ‘Inspiring Positive Change Through Football’, to take English football forward, with a clear focus on the biggest opportunities and challenges which need to be addressed.

The FA’s new four-year grassroots strategy follows the biggest ever consultation process with the grassroots game across England, and is aimed at supporting sustainable growth over the next four years. Their projections anticipate a further 220,000 new players across 15,000 new teams nationally by 2028. The FA’s new strategies have been launched in alignment with our own new #MovingForward Strategy 2028.

#MovingForward 2028 will work collaboratively with The FA’s new strategy. A Thriving Grassroots Game sets out a clear direction of travel for grassroots football in England and outlines five priority areas, including:

* Improving Playing Choice and Opportunity - to create new and varied playing opportunities to give everyone a chance to play the game, in a way that suits them best
* Deliver Equal Opportunities for Women and Girls to Play - to ensure every woman and girl who wants to play football has an opportunity to do so in a safe and enjoyable setting and in a way that suits their lifestyle
* Build More, and Improve Existing, Facilities - to increase the quality and quantity of grassroots football pitches and facilities across England, to better meet the demand
* Tackle Poor Behaviour - to see a decline in cases of poor behaviour of any kind, and to increase the reporting of discrimination, ensuring enjoyment is at the forefront of playing, volunteering or officiating grassroots football
* Develop a Valued Network of Volunteers, Coaches and Referees - to grow the number of grassroots volunteers, coaches and referees, and ensure they all feel valued and supported to fulfil their roles in the game

Through the new FA strategy, the grassroots game will play a pivotal role in delivering three of the four FA ‘game-changer’ priorities over the next four years. These are to create equal opportunities for women and girls, to transform the pitch landscape nationally and to see a game free from discrimination. The FA’s new strategy outlines three key drivers to deliver this:

* Support Thriving Community Clubs - to support a network of thriving community clubs to provide a brilliant football offer to their local communities, to grow in a sustainable way, and to be well-run
* Connect and Serve Participants - to improve The FA’s digital offering and deliver new online services which are personalised, easy to access and help participants to fulfil their roles and find new opportunities
* Progress the Game’s Governance - to better serve all football participants through the highest governance standards, at all levels in the grassroots game

We have adopted The FA’s grassroots football strategic framework over the four-year period to ensure the needs of the game are met locally. On The FA’s new grassroots strategy, FA Director of Football Development, James Kendall, said: “This new strategy has been created for the game, by the game, and is an important moment for the future of grassroots football in England.”

“We’ve made significant progress over the last strategy and we are now going even further, investing in more new quality grass pitches, increasing the number of female and disability players, tackling poor behaviours through robust sanctions and promoting positive behaviours.

“We’re developing thriving community clubs and growing our valued volunteer network so the game is sustainable in the future. We have a clear direction with our new strategy and, with our County FAs and valued partners, we are confident that this will help the grassroots game to thrive for years to come.”

To coincide with the launch of the grassroots strategy, The FA have also published a new report which sets out that the social and economic value of grassroots football in England equates to £15.9bn to society each year, up from £10.2bn in 2021.

The report, titled “The Social and Economic Value of Grassroots Football in England”, also found grassroots football participation contributes to 324,000 preventions of disease cases and £3.2bn of NHS savings - equivalent to 34.8m A&E visits. Children who regularly play football are 20% more likely to have met the Chief Medical Officer’s physical activity guidelines. In addition, over 1m individuals work and volunteer in grassroots football, contributing £5.8bn to society each year.

Visit The FA's website to find out more about The FA's 'A Thriving Grassroots Game' and ‘Inspiring Positive Change Through Football’ strategies. Information is also available in the menus above if you’d like to get involved in grassroots Essex football. Plus, you can find us on X, Facebook, YouTube, Instagram, LinkedIn and TikTok.

A Thriving Grassroots Game

FA Grassroots Strategy 2028

FA Grassroots Strategy Launch

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