As a coach, you play a key role in supporting players of all ages and abilities to fall in love with football and learn about the game. It’s important that everyone enjoys the experience. Remember, the matchday belongs to the players and is another opportunity for them to enjoy playing the game. The role of a coach is to facilitate this experience and recognise opportunities to support and guide those involved. Regardless of age and stage, everyone deserves to play in an environment which is free of fear and unnecessary pressure. Research shows that 90% of children play better with positivity.