Marketing and Communications
#MovingForward Strategy 2028
#MOVINGFORWARD 2028 MARKETING AND COMMUNICATIONS STRATEGY
This strategic pillar of our strategy has four sections...
Website: To be the central information point for grassroots football stakeholders.
Social Media: To be the key mobile engagement and promotional vehicle.
Communication: To deliver efficient and effective communication to all football stakeholders in Essex.
Partnerships & Branding: To enhance the profile, image and partnership investment into grassroots football in Essex.
With #MovingForward 2028, we've aligned The FA’s Grassroots Strategy Framework key strategic priorities and drivers into a bespoke strategy, tailored to meet the needs of Essex football. There is evolution in our focus to achieve our purpose of “Creating a united #EssexFootball environment that tackles inequalities, delivers inspirational football opportunities and improves health For All.”
Our new strategic plan through to 2028 builds on the successes, progress and strong foundations made up to 2024:
BRINGING THE GAME TOGETHER
#MOVINGFORWARD 2028
We express our sincere gratitude to those whose outstanding work continues to make the game an enjoyable experience, and we look forward to working with you in the years ahead and, in doing so, bringing all parts of the game together.
Working strategically alongside local football's stakeholders is crucial to enable us to look back on this strategy in 2028 and reflect on even more positive achievements. Please get in touch with us if you'd like to discuss our strategy in further detail, and how you can contribute to the development of Essex football.
